All right, so another really key principle is the principle of choices, right? And this is another reason it’s a key one. It’s got a little bit of depth, so we’re going to pull it apart a little bit because it’s really important to understand, you know, what do we mean in each component. So we think about choices, right? Choices essentially there’s three different components to a choice, right? There’s the quality of the choice. Was it a good choice, a bad one, or a great one, right? There’s also the execution, right? How well are we executing that choice? And then also the quantity of choices, right? Because we believe ultimately life is the sum of choices we make. Yep. All right? Now, if we…the choices are high quality, they’re executed really well and we do lots of them, then we should end up with a much better life because that sum’s going to be greater, right? Yep. So if we start with the basis of life is the sum of the choices we make, then we need to delve into saying, “Well, how do we make really high quality choices? How do we execute them really well? And then how do we get the quantity up?” Right? essentially. So let’s start with choice quality. What do we mean by choice quality? Well, the problem with quality is it’s obviously entirely subjective. And so it’s very difficult to know what a great choice looks like, but it’s super easy to know what a bad one looks like. In fact, it’s generally fairly universal. Most people say, “Is that a bad diet? Is that a bad exercise routine? Is that a bad social behaviour?” We’re very attuned to what does bad look like, probably from an evolutionary biology perspective, let’s identify the bad. And so what most people do is an understandable reaction. It’s like, well, I know what bad looks like. The opposite of bad is good. So I’ll just invert the bad thing. I won’t eat a bunch of sweets, I’ll eat a bunch of healthy things, fruits and vegetables, whatever sort of thing. So I can invert a bad and that’s going to be good. But the problem with good is good also isn’t contextual, it’s just the opposite of bad. Whereas if we want to make a great choice, a great choice is one that is actually a choice that generally looks a lot more like bad but with the right context. So what makes a bad choice is normally more a function of context. So for example, if you’re an athlete and you’re trying to perform in an endurance event at the highest level, eating pure sugar is a really good idea. Eating sugar and salt, in fact, will increase your performance, and you should eat pure sugar and pure salt as part of your training and particularly in terms of your execution or event. Does that make sense? So given that context, a pure sugar diet in the middle of that event and training for it is a really good idea. For most people, it’s a terrible idea, but if you add that context, it is. So a good idea would be to eat fruits and vegetables and not eat those, but that wouldn’t be optimum for an endurance athlete in that sense, right? So again, context sort of drives that. So you can think about good being the opposite of bad, but good’s also the opposite of great. Because by making good choices, you can’t make great ones. So you can think of great choices as choices that look a lot more like bad, but they’re just more contextually relevant or applied. Does that make sense? So when we want to make a choice, we want to analyse it under that scenario. So in the event of not knowing what matters to us, what we truly value, right, go back to that example of athletic performance and endurance, we don’t know what that is, then good choices is the place to start. But we don’t want to stay there. We want to work out what does a great choice look like for me. A great choice look like for me is to overspend on this particular thing, right? That might mean I need to do other trade-offs, but what we won’t see in happy people is people who just eat fruit and vegetables. – Yeah. – Does that make sense? – So do, I’ll be coming to a way that we can either help ourselves or help other people move from good choices to great choices. Do you, without, for example, without somebody telling me for a cycling event, you’re gonna have to eat like just basically pure sugar stuff. There’s so much sugar in it, it can’t taste like rubbish. And you’re probably gonna feel a bit rubbish event because you’ve just shoved sugar into your body and like but that will help you perform your best in the event without somebody like telling me that I would have just kept doing the good choice and eating the fruit and vegetables and etc etc do you have a way to recommend thing like obviously you can’t do specifically eat sugar well eat the you can’t have like a specific instruction manual for every choice you have to make in your life, but do you have a framework of how we can think about making great choices as opposed to good ones? Yeah, so it really comes back to, again, we’re talking about choice quality at this point, right? So we’re talking about how do you determine what is a high quality choice? Well that comes back to what do you value? So when we, particularly when we look at the purpose part of the Life Flywheel, that’s where we really sort of delve into understanding that. But it comes down to what do you value. So you value athletic performance in that type of event. So what furthers that goal? Living on sugar doesn’t further that goal, but training with specific supplements to enhance performance specifically, because you’re an endurance athlete. If you’re a power athlete, it’d be a different story. If you’re not an athlete, it’s a different story. But specifically incorporating that into that. So that’s the domain of, first of all, being very clear what you value, and then getting the expert help to help you decide what a great choice looks like. Okay, so that’s the combination and we can deal with that more in more detail when we look at our expert section, how to deal with experts, but that’s a combination. But you have to determine what’s of genuine value for you. Going and eating pure sugar and pure salt supplements on a weekend ride is not a great choice because you don’t need them for that. It’s just not going going to be, unless it’s part of a very specific program that requires that additional, then that’s not going to be, that’s going to be bad. It’s going to be a bad choice, right? No different to eating, living on lollies, right? So that contextual different matters, and that comes out of what do you value? Okay, I value performance in this event or this type of activity, therefore what increases my relative performance in that? All of those things, the training I do, the nutrition I undertake, the other trade-offs, most people call them sacrifice, winning or losing are their trade-offs, the other things I would prioritise, keep in mind that the first stage of our life, flywheel, is our purpose and our priority, precisely for that, for this particular point in time, because of these particular goals that I value, I’m going to deviate from good, because the only way I can be great is to do great, and when I go to great, it will look a lot more like bad. So you and I could be on the same nutrition program, but you’re training to ride in the Tour de France, and I’m a casual cyclist. One of us is making great choices, and one of us is making bad. Does that make sense? – Yeah, that makes sense. – But if both of us were just living on fruits and vegetables and lean meats, both of us would be making good choices, and neither of us would be making great. You’re not gonna win the Tour de France, right? So that’s basically why I might be making great choices, because I don’t have a goal that sits outside of fruits and vegetables, if that makes sense. So that’s the first, that’s the quality part of the choice, if you like. Then the next thing is we’ve got to execute, right? So yes, there’s good choice, but how do we, and that gets into, I suppose, how do you just determine what that execution is? Well, there’s three components to that, and we see that within our life flywheel as well. We have what we call a context. So what’s the environment that we’re discussing, and we’ll stick with that theme. What’s the framework? What’s the process we should follow if we’re in that environment trying to get that particular result? of accountability, like is it actually working? Is it generating the results we like? So context, if we stick with your sort of idea around, you know, what’s the domain? In this case, we’re looking at athletic performance, right? A very specific event that requires certain types of things to be of value, okay? Then there’s a framework. Well, how much of it should I eat? When should I eat it? How do I incorporate that into the rest of my life, right? So that’s just a proven series of steps you take to generate a result. That’s what frameworks essentially are, series of actions. And then there’s accountability, right? So it’s like, well, you can say, “I wanna win the Tour de France,” and you can get all the coaching and expertise help to do so, but like, are you getting the results, right? So are you actually doing the training and those things? Because otherwise, we start to fall down a bit to say, “Well, you probably don’t value it “’cause your behaviours aren’t lining up with that.” Does that make sense? – Yeah, it makes sense. – You can know how to train, and you can be following all those sorts of things, but if you’re not following with the right intensity, the right dedication, et cetera, then something’s not working, and therefore you don’t value it. – Yep. – Does that make sense? So that’s our execution. So that’s how we judge your execution, context, what’s the specific environment we’re talking about, right? What’s the frame of, and obviously there’s a number of these, you can, if you were to pull apart your life, there’s a number of these that kind of matter, but again, like everything, there’s a relative hierarchy. What do we value? What are we prioritizing? And then you can sort of flow down and say, okay, well, how do I execute choices in that domain? – Yep. And then it just comes down to quantity, right? How many choices do we make, right? How many iterations, if you like, how many revolutions on the tyre. So, and that, you’ll see that again in the live flywheel, that comes down to our plan, what’s our plan, executing that plan and then essentially reloading, which is again why we have a flywheel, right? Because the number of choices, if we make more choices, this flywheel spins around, if it’s doing in a coordinated way, then it’s gonna spin more, we’re gonna get better results over time. So we have to have a plan, but then we have to execute that plan, and then we have to kind of reload and do it again. So that’s how we get our quantity up, if you like. So if you think of the sum of our choices, high quality choices, make them great, get that execution, make sure we’re contextually making the right choices and following the right frameworks, right, and making sure that they’re working, right, we’re not doing the wrong thing or going down rabbit holes or not properly executing, and then it’s the quantity. That we had a plan, we’ve executed, and then we keep doing that. ‘Cause many people will have a great idea or a great, what they think is a great plan, they might do it once and then they kind of stop doing it and obviously it’s the sum of choices not that one great choice you made. Does that make sense? So that’s what we mean by that sort of choice principle. It’s a combination of those things overall being quality, execution and quantity making up the overall measure if you like of an individual choice. So that’s choice. Sounds good.